Wisconsin Rapids is a medium-sized city located in the state of Wisconsin. With a population of 18,716 people and seven associated neighborhoods, Wisconsin Rapids is the 44th largest community in Wisconsin.

The percentage of adults in Wisconsin Rapids with college degrees is slightly lower than the national average of 21.84% for all communities. 16.30% of adults in Wisconsin Rapids have a bachelor's degree or advanced degree.

The per capita income in Wisconsin Rapids in 2022 was $29,141, which is lower middle income relative to Wisconsin and the nation. This equates to an annual income of $116,564 for a family of four. However, Wisconsin Rapids contains both very wealthy and poor people as well.

Wisconsin Rapids is a somewhat ethnically-diverse city. The people who call Wisconsin Rapids home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Wisconsin Rapids residents report their race to be White, followed by Asian. Important ancestries of people in Wisconsin Rapids include German, Polish, Irish, English, and Norwegian.

The most common language spoken in Wisconsin Rapids is English. Other important languages spoken here include Polish and Miao/Hmong.