Vineyard is a somewhat small town located in the state of Utah. With a population of 14,535 people and two associated neighborhoods, Vineyard is the 55th largest community in Utah. Much of the housing stock in Vineyard was built relatively recently. The construction of new real estate can often be taken as an indication that the local Vineyard economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Vineyard, where the median household income is $94,018.00.

Vineyard home prices are not only among the most expensive in Utah, but Vineyard real estate also consistently ranks among the most expensive in America.

Also of interest is that Vineyard has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 16.06% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in Vineyard, it is thought of as a college town. To the benefit of the many students in the area, Vineyard provides a number of services, amenities and opportunities geared towards their needs and activities.

Vineyard, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the town.

Vineyard is one of the most well-educated cities in the nation. 44.03% of adults in Vineyard have at least a bachelor's degree. Compare that to the average community in America, which has just 21.84% with a bachelor's degree or higher.

The per capita income in Vineyard in 2022 was $37,490, which is upper middle income relative to Utah and the nation. This equates to an annual income of $149,960 for a family of four. However, Vineyard contains both very wealthy and poor people as well.

Vineyard is a very ethnically-diverse town. The people who call Vineyard home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Vineyard residents report their race to be White, followed by Native Hawaiian. Vineyard also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 13.74% of the town’s residents. Important ancestries of people in Vineyard include English, German, European, Irish, and Swedish.

The most common language spoken in Vineyard is English. Other important languages spoken here include Spanish and Chinese.