Rootstown is a somewhat small town located in the state of Ohio. With a population of 6,941 people and two associated neighborhoods, Rootstown is the 222nd largest community in Ohio. Rootstown has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Rootstown, where the median household income is $92,825.00.

Telecommuters are a relatively large percentage of the workforce: 9.87% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because of many things, Rootstown is a great place for families with children to consider. First of all, many other families with children live here, making Rootstown a place where both parents and children are more likely to develop social ties with other families, as well as find family-oriented services and community. The town’s good public school district and large population of college-educated adults provide an environment conducive to academic values. With regard to real estate, Rootstown has a high rate of owner-occupied single family homes, which tends to reflect stability in the local community. Finally, Rootstown’s overall crime rate is lower than average for the country.

The overall education level of Rootstown citizens is substantially higher than the typical US community, as 29.66% of adults in Rootstown have at least a bachelor's degree, and the average American community has 21.84%.

The per capita income in Rootstown in 2022 was $40,251, which is upper middle income relative to Ohio and the nation. This equates to an annual income of $161,004 for a family of four. However, Rootstown contains both very wealthy and poor people as well.

The people who call Rootstown home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rootstown residents report their race to be White, followed by Asian. Important ancestries of people in Rootstown include German, English, Irish, Italian, and Scottish.

The most common language spoken in Rootstown is English. Other important languages spoken here include Polish and Spanish.