Leland is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of North Carolina. With a population of 30,542 people and ten associated neighborhoods, Leland is the 44th largest community in North Carolina. There's nothing like the smell of a brand new house, and in Leland, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Leland, and putting down their money on brand new construction. Leland’s real estate is, on average, some of the newest in the nation. Leland does seem to be experiencing an influx of affluent people, because the median household income is $82,651.00.

Leland real estate is some of the most expensive in North Carolina, although Leland house values don't compare to the most expensive real estate in the U.S.

A relatively large number of people in Leland telecommute to their jobs. Overall, about 9.93% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Leland is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Such areas are often places that visitors and locals go for waterfront activities or taking in the scenery.

The education level of Leland citizens is very high relative to the national average among all cities (21.84%): 39.89% of adults in Leland have a bachelor's degree or even advanced degree.

The per capita income in Leland in 2022 was $44,407, which is wealthy relative to North Carolina, and upper middle income relative to the rest of the US. This equates to an annual income of $177,628 for a family of four. However, Leland contains both very wealthy and poor people as well.

Leland is a somewhat ethnically-diverse town. The people who call Leland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Leland residents report their race to be White, followed by Black or African-American. Important ancestries of people in Leland include English, German, Irish, Italian, and Scottish.

The most common language spoken in Leland is English. Other important languages spoken here include Spanish and Other Indo-European.