Norton Shores is a medium-sized city located in the state of Michigan. With a population of 25,003 people and six associated neighborhoods, Norton Shores is the 60th largest community in Michigan.

Telecommuters are a relatively large percentage of the workforce: 8.04% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

The education level of Norton Shores citizens is substantially higher than the typical US community, as 32.01% of adults in Norton Shores have at least a bachelor's degree.

The per capita income in Norton Shores in 2022 was $35,478, which is upper middle income relative to Michigan and the nation. This equates to an annual income of $141,912 for a family of four. However, Norton Shores contains both very wealthy and poor people as well.

Norton Shores is a somewhat ethnically-diverse city. The people who call Norton Shores home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Norton Shores residents report their race to be White, followed by Black or African-American. Important ancestries of people in Norton Shores include German, Dutch, English, Irish, and Polish.

The most common language spoken in Norton Shores is English. Other important languages spoken here include Polish and Italian.