Rexburg is a medium-sized city located in the state of Idaho. With a population of 40,462 people and ten associated neighborhoods, Rexburg is the ninth largest community in Idaho. There's nothing like the smell of a brand new house, and in Rexburg, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to Rexburg, and putting down their money on brand new construction. Rexburg’s real estate is, on average, some of the newest in the nation. Rexburg does seem to be experiencing an influx of affluent people, because the median household income is $46,286.00.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 13.09% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because Rexburg has a very large number of students who are 18 years or older and in college, it is thought of as a college town. This has a major influence on local Rexburg lifestyle, entertainment, and culture in general. Life in Rexburg is very much tied to the academic calendar: when students return from the summer break in the fall, one will notice them out and about, buying groceries, out with friends, and generally getting re-acquainted with each other. In Rexburg people study hard and play hard, and there is ample opportunity to do both.

Rexburg, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

One of the benefits of Rexburg is that there is very little traffic. The average commute to work is 14.92 minutes, which is substantially less than the national average. Not only does this mean that the drive to work is less aggravating, but noise and pollution levels are lower as a result.

Rexburg is one of the most well-educated cities in the nation. 40.97% of adults in Rexburg have at least a bachelor's degree. Compare that to the average community in America, which has just 21.84% with a bachelor's degree or higher.

The per capita income in Rexburg in 2022 was $20,092, which is low income relative to Idaho and the nation. This equates to an annual income of $80,368 for a family of four. However, Rexburg contains both very wealthy and poor people as well. Rexburg also has one of the higher rates of people living in poverty in the nation, with 39.38% of its population below the federal poverty line.

Rexburg is a somewhat ethnically-diverse city. The people who call Rexburg home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rexburg residents report their race to be White, followed by Asian. Important ancestries of people in Rexburg include English, German, Scottish, European, and Danish.

The most common language spoken in Rexburg is English. Other important languages spoken here include Spanish and Chinese.