Rexburg is a medium-sized city located in the state of Idaho. With a population of 40,462 people and ten associated neighborhoods, Rexburg is the ninth largest community in Idaho. Rexburg has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Rexburg, where the median household income is $46,286.00.

Telecommuters are a relatively large percentage of the workforce: 13.09% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Rexburg is also a major college town with a large number of people who are 18 years or older and attending college. As is often the case in college towns, the many students that live in Rexburg have a strong influence on the local culture and entertainment scene, which may seem dormant by comparison in the summer months when much of the student population is away. In the fall, the return of students has a reinvigorating effect on the community. Because colleges are lasting institutions, they have a stabilizing effect on the economy by providing direct local benefits such as jobs for faculty and staff and spending by students. Rexburg’s economy is one such example of this.

Rexburg, while not large, also appears to be attractive to some younger, educated professionals, who help shape the character of the city.

Compared to the rest of the country, citizens of Rexburg spend much less time in their cars: on average, their commute to work is only 14.92 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.

The education level of Rexburg ranks among the highest in the nation. Of the 25-and-older adult population in Rexburg, 40.97% have at least a bachelor's degree. The typical US community has just 21.84% of its adults holding a bachelor's degree or graduate degree.

The per capita income in Rexburg in 2022 was $20,092, which is low income relative to Idaho and the nation. This equates to an annual income of $80,368 for a family of four. However, Rexburg contains both very wealthy and poor people as well. Rexburg also has one of the higher rates of people living in poverty in the nation, with 39.38% of its population below the federal poverty line.

Rexburg is a somewhat ethnically-diverse city. The people who call Rexburg home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Rexburg residents report their race to be White, followed by Asian. Important ancestries of people in Rexburg include English, German, Scottish, European, and Danish.

The most common language spoken in Rexburg is English. Other important languages spoken here include Spanish and Chinese.