DeLand is a medium-sized city located in the state of Florida. With a population of 41,324 people and 14 associated neighborhoods, DeLand is the 93rd largest community in Florida. There's nothing like the smell of a brand new house, and in DeLand, you'll find that a large proportion of houses were recently built. New growth in residential real estate is an indication that people are choosing to move to DeLand, and putting down their money on brand new construction. DeLand’s real estate is, on average, some of the newest in the nation. DeLand does seem to be experiencing an influx of affluent people, because the median household income is $71,439.00.

Also of interest is that DeLand has more people living here who work in computers and math than 95% of the places in the US.

One interesting thing about the economy is that relatively large numbers of people worked from their home: 16.08% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

In addition, DeLand is a college town. There are a lot of students in DeLand attending college, and as a result DeLand provides a number of services, amenities and opportunities geared to the needs and activities of students.

The education level of DeLand citizens is substantially higher than the typical US community, as 32.54% of adults in DeLand have at least a bachelor's degree.

The per capita income in DeLand in 2018 was $32,718, which is middle income relative to Florida and the nation. This equates to an annual income of $130,872 for a family of four. However, DeLand contains both very wealthy and poor people as well.

DeLand is an extremely ethnically-diverse city. The people who call DeLand home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of DeLand residents report their race to be White, followed by Black or African-American. DeLand also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 19.56% of the city’s residents. Important ancestries of people in DeLand include English, German, Irish, Italian, and Scottish.

The most common language spoken in DeLand is English. Other important languages spoken here include Spanish and French.