Nipomo is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of California. With a population of 18,176 people and five associated neighborhoods, Nipomo is the 335th largest community in California.

Housing costs in Nipomo are among some of the highest in the nation, although real estate prices here don't compare to real estate prices in the most expensive communities in California.

Telecommuters are a relatively large percentage of the workforce: 7.67% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the nice things about Nipomo is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

The citizens of Nipomo are slightly better educated than the national average of 21.84% for all cities and towns, with 24.79% of adults in Nipomo having a bachelor's degree or advanced degree.

The per capita income in Nipomo in 2022 was $38,491, which is middle income relative to California, and upper middle income relative to the rest of the US. This equates to an annual income of $153,964 for a family of four. However, Nipomo contains both very wealthy and poor people as well.

Nipomo is an extremely ethnically-diverse town. The people who call Nipomo home describe themselves as belonging to a variety of racial and ethnic groups. People of Hispanic or Latino origin are the most prevalent group in Nipomo, accounting for 51.50% of the town’s residents (people of Hispanic or Latino origin can be of any race). The greatest number of Nipomo residents report their race to be White, followed by Asian. Important ancestries of people in Nipomo include German, English, Irish, Italian, and French.

Foreign born people are also an important part of Nipomo's cultural character, accounting for 15.73% of the town’s population.

The most common language spoken in Nipomo is English. Other important languages spoken here include Spanish and Tagalog.